Built for growing businesses

How we scope an engagement

Most agencies quote from a feature list. We start from the constraint that actually decides the project — a launch date, a funding milestone, an integration you can't change, a compliance requirement. Scope follows from that, which is why our estimates tend to hold.

Every engagement starts with a discovery conversation, not a proposal. We want to know what happens if this ships late, who inside your business has to live with the result, and what you've already tried. That usually changes what we recommend. It has more than once led us to tell a prospective client they didn't need us yet.

Choosing between our services

The six services below overlap more than the labels suggest. A practical way to narrow it down:

• You need to be found and convert. Start with web development. Marketing sites and web applications, benchmarked against Core Web Vitals before launch rather than after complaints.
• Your users are on their phones. Mobile app development. We'll tell you honestly whether React Native or fully native fits — most products don't need native, and we say so.
• Off-the-shelf software doesn't fit how you work. Custom software. Worth it when your workflow is itself a competitive advantage; a bad fit when your process is genuinely generic.
• People aren't finishing what they start. UI/UX design. Research and prototyping before code, because confusing flows are cheapest to fix in Figma.
• Deploys are scary or things fall over. Cloud & DevOps. CI/CD, containers and infrastructure as code, usually starting from an audit of what you already run.
• You have data you aren't using. AI & ML development. Predictive models, computer vision and LLM agents built to hold up in production, not in a notebook.

How we price

Fixed price where scope is genuinely fixed, time and materials where it isn't. We don't quote a fixed price on discovery work, because pretending to know the scope before discovery is how projects go wrong. You'll get a real number after discovery, not a guess before it.

Typical ranges: a focused marketing site ships in 3–5 weeks; a web or mobile application runs 8–14 weeks depending on integrations. Longer than that usually means the scope needs splitting, and we'll say so.

What you own

You own the code, the infrastructure and the documentation outright. No licensing arrangement, no dependency on us to keep running. Where it's useful, we hand over to your team and step back — several of our engagements have ended that way by design.